Strategic Communications
Advancing your organisation’s image and reputation goals requires a strategic approach that starts with the clarity of “the why” and proceeds to developing objectives, strategies, tactics and execution milestones along with clear metrics for success. Of course, underpinning this approach is well-crafted messaging drawn from a narrative that is authentic to your brand, relevant to your audience and consistent in its delivery. From an assessment of your challenges & opportunities to narrative development & storytelling, Faro Communications can help.
Issues Management & Crisis Comms
Employee Communications
Executive Communications
In a world where change has become the only constant and remote working the new normal, it’s more important than ever for executives – especially the C-suite – to be visibly setting the course and confidently steering the ship. Consequently, strong executive communications are essential. Faro Communications can develop a plan for senior leaders that offers a 360-degree view of their various constituencies – internally and externally – and clearly illustrates their role in representing the organisation’s vision, mission and values.
Cultural Transformation
Every business and organisation should possess a culture stemming from its mission and values and supported by its leaders and employees. Ideally, this culture should be relevant, consistent, well understood, visibly supported by senior leaders and serve to attract and retain top talent. Faro Communications can share insights, strategies and examples of large organisations — including Microsoft — that have fundamentally transformed their cultures.
About Faro Communications
Today — with the dominant role of social media, the lightning speed at which events can impact a business and brand and the dramatic breakdown in trust of governments, media and business — the role of PR & Communications has never been more critical for organisations of any size and mission. For organisations struggling in this environment, Faro Communications offers a wealth of communications experience ranging from issues management and crisis comms to employee and executive comms and more. Faro Communications is well-positioned to help advance your organisation’s business and image agenda. Sometimes, one of the biggest challenges faced by teams, departments and companies is simply getting started. This is where Faro Communications can help.
Founder & Principal
Faro Communications’ Founder and Principal, Tom Pilla, is a seasoned PR professional with more than three decades of experience across the U.S., UK and EMEA, including 25 years as a Communications leader at Microsoft Corp. Tom is a strategic communications counsellor with a wide variety of skills and experience across Corporate Communications including Executive Communications, Issues Management & Crisis Communications, Media relations, Employee Communications and Marcomms. More information about Tom can be found here.